The 5 Steps To Boost Blog Engagement

1. Titles

To the point Headlines that will increase traffic. If people are not drawn to the title the blog won't have readers in the first place. In saying this I think clickbait should be avoided. While it might gain the writer some short-term views, in the long run it will result in people avoiding your blogs creating a bad reputation.

2. Simplifying Long Form Content

I think this is a huge factor when it comes to creating a successful blog. If the writer has the ability to condense long form content into bite-sized pieces giving just the main points this in turn saves the reader lots of time. This can be done using small paragraphs or even bullet points to keep the audience engaged rather than long blocks of text with a bunch of jargon.

3. Bring In Your Personality

Be personal! Yes, at the end of the day you are trying to inform the reader but this does not have to be monotonous. Use an informal tone throughout your writing while remaining informative. You want the reader to be able to relate. Add pictures and maybe even humour where possible. In an age where it is so easy to generate AI content one thing AI can't replicate is your personality. So, use this to your advantage.

4. Having A Distribution Strategy

Once the Blog is created you now have to get readers. To do this you have to alert people that it exists. Some good tactics for this include posting on social media, paid ads and engaging on other blogs creating a network.

5. Create A Discussion 

Simply posing questions to your viewers and point blank asking for engagement is my final tip. Readers are more likely to comment and share if you give them the prompt. I also think it very important that you respond to all comments creating a conversation showing you value the thoughts of your audience and are an equal to them.

Let me know if you guys have success using these Steps!